Effective Date: [03-04-2025]
Divya Rishte is committed to protecting the privacy and security of our users. This Privacy Policy explains how we collect, use, store, protect, and share information when you use the Divya Rishte website and mobile application.
By registering for or using Divya Rishte, you acknowledge that you have read and understood this Privacy Policy and agree to the practices described below.
When you use Divya Rishte, we may collect the following information:
We may collect information such as your name, age, gender, email address, mobile phone number, city, district, location, and other information that you voluntarily provide while creating or updating your matrimonial profile.
To provide matchmaking services, users may provide profile information including photographs, biography, education, occupation, family information, partner preferences, interests, and other information voluntarily added to their profile.
We collect information required to create, authenticate, maintain, and secure your account, including your registered mobile number, email address, login information, and account-related details.
If you purchase a premium or membership plan, payment-related information may be processed through authorized payment service providers such as Razorpay. Divya Rishte does not intend to store complete card, banking, or UPI credentials on its own servers when such information is processed by the payment provider.
Depending on how you use the application, we may receive technical information such as device information, operating system information, IP address, application version, crash information, and other information necessary for security, troubleshooting, and proper operation of the service.
We may use the information collected for the following purposes:
• To create and manage your Divya Rishte account.
• To create and display your matrimonial profile.
• To provide matchmaking and profile search services.
• To show profiles based on your selected preferences.
• To provide membership and premium services.
• To process membership payments through authorized payment providers.
• To communicate with you regarding your account, services, or support requests.
• To provide customer support and respond to enquiries.
• To detect, prevent, and investigate fraud, abuse, or unauthorized activity.
• To maintain and improve the performance, security, and functionality of our website and application.
• To comply with applicable legal and regulatory requirements.
Divya Rishte is a matrimonial platform where users voluntarily create profiles to search for and connect with potential life partners.
Information that you choose to include in your matrimonial profile, such as your name, age, photographs, location, biography, preferences, and other profile details, may be visible to other registered users according to the functionality and privacy settings of the platform.
Users should avoid publishing sensitive information that they do not want other members to see. Please do not share passwords, financial credentials, or other confidential information in your public profile.
We do not sell or rent your personal information to third parties.
We may share limited information with trusted service providers when necessary to operate and provide our services. These may include payment processors, hosting providers, technology providers, security providers, analytics services, and customer support providers.
We may also disclose information when required by applicable law, legal process, court order, governmental request, or when reasonably necessary to protect the rights, safety, security, or property of Divya Rishte, our users, or others.
Membership and premium payments may be processed through third-party payment service providers, including Razorpay, where applicable.
Payment providers may collect and process payment information according to their own privacy policies and terms. Users should review the applicable payment provider's privacy policy before completing a transaction.
We take reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, misuse, or destruction.
Where appropriate, information transmitted between your device and our services may be protected using secure communication technologies such as HTTPS/TLS.
However, no method of transmission or electronic storage can be guaranteed to be completely secure. Therefore, while we take reasonable steps to protect your information, we cannot guarantee absolute security.
We retain personal information for as long as reasonably necessary to provide our services, maintain your account, provide customer support, resolve disputes, prevent fraud, comply with legal obligations, and enforce our agreements.
When information is no longer required for legitimate business or legal purposes, we will take reasonable steps to delete or securely dispose of it.
Users can request deletion of their Divya Rishte account and associated personal information.
Users may initiate account deletion through the account deletion option available within the Divya Rishte application, where provided, or by submitting a deletion request through our website/contact channel.
To request account deletion, contact us at: support@divyarishte.in
When an account deletion request is processed, we will delete or anonymize associated personal information unless retention is required or permitted for legitimate purposes such as legal compliance, fraud prevention, security, dispute resolution, or other applicable legal requirements.
Account deletion does not necessarily remove information that we are legally required to retain.
Divya Rishte is intended for adults and is not directed toward children. We do not knowingly collect personal information from children.
If we become aware that personal information has been provided by a child, we will take reasonable steps to remove such information from our systems.
Divya Rishte may use third-party services necessary for hosting, payments, security, analytics, communication, or other operational purposes.
Such third parties may process information according to their own privacy policies and applicable terms.
Our website may use cookies and similar technologies to maintain sessions, remember preferences, improve website functionality, analyze usage, and enhance security.
You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.
You are responsible for ensuring that the information you provide to Divya Rishte is accurate and up to date.
You should keep your login credentials confidential and immediately notify us if you believe your account has been accessed without authorization.
We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or privacy practices.
Any updated version will be published on this page with the revised effective date. We encourage users to review this Privacy Policy periodically.
If you have questions, concerns, complaints, or requests regarding this Privacy Policy or your personal information, please contact us:
Divya Rishte
Address: 410 - Sampada Complex, Behind L G Show Room,
Mithakhali Six Roads, Navrangpura, Ahmedabad - 380006
Phone:
+91 9998586095
Email:
support@divyarishte.in
Privacy Policy Last Updated: August 17, 2026
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